As senior marketing manager and business development at Teledyne DALSA and more than 25 years experience in the global high tech industry, Mila talked about ‘Strategic marketing’ in the area of X-ray imaging for Healthcare applications. How to decide which products will go-to market and where?

As regional sales manager at Faulhaber Benelux, the local devision of a German manufacturer of miniature servomotors shared what drives him as a marketing & sales professional and how to build a local marketing strategy based on corporate guidelines and materials.

As content strategist at Philips, Freek's objective is to strengthen Philips’ reputation with appealing storytelling – from human interest articles, to snappy social content and hero video productions.

As Marketing Manager at Mikrocentrum Susanne has successfully worked on bringing Marketing for Mikrocentrum to the next level for the past 5 years. From messaging around their own products, to a more knowledge driven approach that provides more added value for the client.

Marketing Consultant and Director at Hamptuns, presented her approach to link branding & marketing approaches. In a series of six steps she addressed all the important questions to answer when working in the Branding and Marketing domain. 

Managing Director of the The Lookingglass jumped into the world of Brand identity development, a step often overlooked in the High Tech domain. Establishing the so-called ‘Brand foundation’ is an essential condition to become successful in your marketing execution.