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Digital Marketing Specialist

Jobs

Help grow Usono's international brand and community in medical imaging. As Digital Marketing Specialist, you create content, manage campaigns, support events, and optimize digital channels to engage healthcare professionals worldwide. A great opportunity for a creative marketer who enjoys storytelling, technology, and measurable impact.

  • Company Usono
  • Job type Full-time
  • Hours 32-40
  • Level Medior
  • Contact victor@usono.com
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About Usono

Usono is a MedTech company that revolutionizes musculoskeletal (MSK) ultrasound through dynamic imaging solutions. Our main product, ProbeFix Dynamic, is used by doctors of elite sports organizations such as Lugano FC, Torino FC and research institutions such as Mayo Clinic and MIT. Thanks to our hardware, they unlock new insights in the body in movement, for prevention, diagnosis and rehabilitation. As Usono continues to grow internationally, we are looking for a creative, data-driven and growth-minded Digital Marketing Specialist to strengthen our commercial team. This is not a traditional marketing role. We are looking for someone who enjoys building digital growth engines, improving conversion, automating workflows and continuously optimizing our online presence. You will help transform marketing activities into measurable business results and play a key role in scaling Usono internationally.

The Job

As our Digital Marketing Specialist, you are building Usono’s digital marketing engine by working closely with the commercial team, and external partners and customers. You will take ownership of Usono’s digital presence and help create a scalable marketing engine that supports lead generation, customer engagement and business growth. Your responsibilities include:

  • Managing and continuously improving the Usono website (WordPress).
  • Developing landing pages that support lead generation, campaigns and product launches.
  • Improving SEO performance and monitoring rankings, traffic and conversion.
  • Building, automating and optimizing email marketing campaigns, newsletters and customer journeys.
  • Creating and improving marketing automation workflows and lead nurturing sequences.
  • Managing and maintaining the content calendar across LinkedIn, Instagram and other relevant channels.
  • Creating visual and written content for social media, email campaigns, websites and commercial materials.
  • Designing marketing assets using Canva and Adobe CC applications.
  • Collaborating with the sales team to translate commercial priorities into effective campaigns and digital content.
  • Exploring and implementing AI tools to improve marketing efficiency, content creation and automation.
  • Monitoring website, email and campaign performance and translating insights into actionable improvements.
  • Supporting product launches, customer success stories and digital growth initiatives.
  • Continuously identifying opportunities to improve lead generation, conversion and customer engagement.

Who You Are

We’re looking for a highly organized professional who enjoys helping people, creating structure and taking ownership.

  • Bachelor’s degree or equivalent working and thinking level.
  • 2-5 years of experience in digital marketing, growth marketing or a similar role.
  • Strong understanding of SEO, website management and digital lead generation.
  • Analytical mindset with the ability to translate data into improvements.
  • Excellent written and verbal communication skills in English.
  • Experience with relevant digital content creation tools.
  • Experience with CRM systems and marketing automation tools is a plus.
  • Experience with Google Analytics, SEO tools and website optimization is a plus.
  • Experience with AI tools and emerging growth and marketing technologies.
  • Self-driven, proactive and eager to learn.
  • Affinity with healthcare, sports or technology is an advantage.

What We Offer

  • Flexible working, partially on High Tech Campus Eindhoven and partially from home.
  • The opportunity to build and scale Usono’s digital marketing engine.
  • Direct collaboration with management commercial, clinical and product teams.
  • A chance to contribute to medical innovation used in elite sports, rehabilitation and healthcare worldwide.
  • Potential to participate in equity through SARs (details to be communicated in later interview stage).

Ready to Make an Impact?

If you’re passionate about innovation in medical technology and want to help shape the future of dynamic ultrasound, we’d love to hear from you, so apply! If possible, add any relevant work or portfolio you might have.