Female Tech Heroes

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Female Tech Heroes is a new initiative in the Brainport region dedicated to women working in technology. High Tech Campus Eindhoven: 'We want to inspire women in tech, but also women who are curious about tech'.

Why Female Tech Heroes?
Organisers Ingelou Stol & Hilde de Vocht: 'At present, the percentage of women working in tech worldwide is still relatively low. 'We work in an environment heavily dominated by men, and we need more women. Diversity is the key to the development in all the spheres – and in technology as well.'

'Research shows that diverse teams perform better. Individuals from different genders, races, backgrounds and experiences bring different perspectives that can lead to innovative solutions. Having key women in senior leadership roles will positively encourage other females to join an organisation that is supportive of advancing women’s careers, thus increasing overall company growth and productivity.'

Female Tech Heroes will be a full day of inspiring keynotes by female leaders and workshops. 

Date: May 21st, 2019
Time: 09.00 - 17.30h
Location: Conference Center, High Tech Campus Eindhoven

The event is completely sold out (600 guests). There isn't a waitinglist. Would you like to join our Female Tech Heroes Network?  

The Program

08.30 - 09.00 Walk-in with coffee and tea
09.00 – 09.15 Opening organisers Ingelou Stol & Hilde de Vocht, High Tech Campus Eindhoven

Carmen van Vilsteren, Eindhoven University of Technology (TU/e)

09.15 – 09.45 Kick-off Female Tech Heroes by our ambassador Neelie Kroes, former European Commissioner

09.45 – 10.15 Inge Lekkerkerker, Managing Director Communications, Media & Technology, Accenture

10.15 – 10.45 Panel discussion
Natasa Jovanovic, Senior Product Manager, TomTom
Moyra Mc Manus, Director ASML Technology Development Center Europe at IMEC
Bilim Atli-Veltin, Research Scientist, Excellent Researcher of the year, TNO
Lisa Zijm, Project manager and team lead in IT, NXP
Yolanda van Dinther, Director Software Development, Thermo Fisher Scientific

10.45 - 11.15 Break

11.15 - 12.15 Workshops 7 options

Workshops by Adyen, ASML, TMC, Innovation Origins, Open Innovation Academy, Nextview Design Thinking Center, HighTechXL. More info you'll find below!

12.15 - 13.15 Lunch (food trucks)

13.15 – 13.45 Tessie Hartjes, Chief Sales & Marketing, scale-up Lightyear

13.45 – 14.15 Interview with Martine de Visscher, Product Lead - Plugin & Partnerships, Adyen

14.15 – 14.45 Hinke Malda, Head of Innovation Strategy, Philips

14.45 – 15.00 Mini break

15.00 - 16.00 Workshop 7 options

Workshops by Tech to Market, NXP, Philips, Hearttarget, Signify, Holland Innovative, TMC. More info below.

16.00 – 16.30 Break

16.30 – 17.00 Janneke Niessen, co-founder CapitalT & VCVolt

17.00 – 17.30 Anique Soetermeer, co-founder startup accelerator HighTechXL

17:30 – 19.00 Drinks & networking 

Workshops in the morning

Early in May you will receive an email to register for one workshop in the morning, and one in the afternoon. But now, you can already orientate which workshop you would like! 

ADYEN - Fin-techie: no boundaries for payments with unified commerce (laptop required)
Payments happen everywhere around us. When you pay your Spotify subscription or get an Uber, Adyen takes care of all those transactions behind the scenes. With customers shopping fluidly across multiple channels, the challenge is to make the shopping experience – including the checkout experience – as seamless as possible, secure, fast and delightful. |In this workshop you will get a sneak peak of Adyen's technical solution (APIs) for creating seamless payment experiences. You will learn how payments are made in-store, online, and in-app through our single platform, and how we leverage this to provide valuable information to our customers. Join us for a payments hands-on workshop!

This workshop by Bart Brouwers will offer you an introduction into the major changes that affected journalism in recent years, as well as a sneak view into the future. You will get the opportunity to discuss your own thoughts and needs around telling your story through journalism. Bart Brouwers is full professor in journalism and media studies at Groningen University, and co-founder of Media52, the publisher of Innovation Origins.

ASML - You deserve more: Overcoming impostor syndrome
Do you sometimes feel like a fraud? Do you feel like you don’t belong? Do you secretly fear to be found out and be exposed as an impostor?
This workshop will explain impostor syndrome. We will share experiences between ourselves and learn tools to overcome this feeling of inadequacy.

TMC - Make diversity work for you
What about prejudices in the workplace we ourselves keep alive too? How can we overcome them? What is diversity to you? What differentiates you from the rest? And how can you turn that into your asset?
TMC Employeneurs share how they benefit from being different. Together with a professional coach we will zoom in on your uniqueness and discuss how this can work to your advantage.

OPEN INNOVATION ACADEMY - Be your own career hero (a guided tour for women only) 
Many highly educated women experience that work-life balancing is not always an easy task. This highly engaging and interactive workshop hosted by Margot Nijkamp-Diesfeldt – managing director of Open Innovation Academy - offers a mirror into the beliefs behind situations that occur. It gives insight into how we are of influence, most often without actively being aware of it.

HIGHTECHXL - Run it like you own it: Networking like a boss
How do you put yourself out there?  Put your best foot forward and get the attention you deserve. Networking with a clear purpose is the key.  Get comfortable with your mission and networking gets easier.

NEXTVIEW - What design thinking can do
It takes a change of perspective to get to know your end consumer and create real added value. Put people first. Find out what drives your customer. Dive for ideas and dare to test them. Try. Learn. Adjust. Then try again. And again. 
If you are looking for a practical, human-centered way of thinking, working and innovating, Design Thinking can help. Curious what Design Thinking can do for you? 

Workshops in the afternoon

TECH TO MARKET - This is how you present yourself (an interactive workshop) (DUTCH SPOKEN)
Whereas Anne Spies loves to speak, she also values the quality of silence. She’s a presentation coach who founded Spies&Spreken in 2006 and has since been working with people from all kinds of backgrounds. Tech to Market b2b marketeers have all been trained by Anne over the last years and love to share this amazing experience. Anne’s workshops are edgy, positive, intense and interactive. They fit like a glove as they are completely adjusted to the learner’s needs. Anne connects people with themselves and their hearing, creating awareness on voice, melody and posture. 
Our experience with Anne? She’ll leave you at the tip of the seat, wanting for more, and totally convinced to handle your speeches and presentations differently from now on

PHILIPS - Interactive introduction on Data Enabled Design
Philips' Data Enabled Design Team is responsible for building a design approach in which data is utilized as creative material as well as for building strong data enabled design propositions. Using data driven design to make choices about user interfaces and interaction is common practice in digitally born companies. Large scale AB tests exactly tell how effective the incremental change is in a digital solution. Not so common, but with some good proof points, are the examples of the use of data and algorithms to make design decisions; algorithms that decide the color of a product or that determine the layout of a homepage for example. 
Other examples of data driven design can be found in marketing like growth hacking or building profiles for targeted advertising. In the domain of health technology however, we see that those practices need another perspective to be applicable and effective. We need to truly understand the value of data for users and ensure that propositions that encompass data or Artificial Intelligence are meaningful. At the same time the only way to do this is to embed data in the creative design process and portray a human centered perspective on Artificial Intelligence. In this interactive introduction to Data Enabled Design you will get an insight into what Data Enabled Design is and what it can do.

HEARTTARGET - Unleash the power within: one life, live it! 
Do you sometimes feel that there are so much more things that you would like to do, but something is holding you back? Please know that you are not alone! But what to do to create a happier, more fulfilling life full of energy? Let's start an interactive journey to discover what influences our professional and lifestyle choices and unlock more of your inborn potential!
Folkert Huysinga is leading the workshop. He is the happiness ambassador of High Tech Campus Eindhoven and runs his own company Hearttarget. Doing what he likes to do and what gives him energy, Folkert focusses on leadership- and team development as well as changement management challenges. 

NXP – Are our minds fooling us
We, as human beings, are all different but we have things in common with others or other groups depending on our classifications. But are our minds fooling us? By going through some exercises, we want to raise awareness about our bias/stereotypes so we can think about what we can do to change our learned behavior and, specially, to change it for the new generations.

TMC - Make diversity work for you
What about prejudices in the workplace we ourselves keep alive too? How can we overcome them? What is diversity to you? What differentiates you from the rest? And how can you turn that into your asset? 
TMC Employeneurs share how they benefit from being different. Together with a professional coach we will zoom in on your uniqueness and discuss how this can work to your advantage. 

SIGNIFY - Interact with Light 💡 
Tired of sleepwalking around the house to switch off the lights before hitting the bed? Want to control all lights in your home with one click or waving your hand? This is your opportunity to learn about the future of lighting control and behavior. You will learn about the advances, and be able to share your own vision and creativity. 
This workshop will be given by Sonia Kataria, app developer, Signify.

HOLLAND INNOVATIVE & ASML - How to solve a problem in 18 questions 
When facing chronic technical problems, it can be difficult to find the main cause. Many techniques are available for problem solving, like the use of a fishbone diagram. This method lists possible causes and then eliminates them. In statistical engineering we start at the problem and we use data to find the cause. We bring focus in the investigation by comparing great and terrible products. This will give us fact based clues which will lead to the part of the design or process that is causing the problem.
In this interactive workshop, we will show you how statistical engineering can bring you a new way to look at your technical problem. Come and join us in this investigation. 

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