Marketing Maniacs is the community of marketing professionals on the High Tech Campus. The main goal is to connect and to share inspiring examples of what HTCE residents are doing in the Marketing domain. Because stronger Marketing means stronger High Tech Companies.
Marketing Maniacs is the community of marketing professionals on the High Tech Campus. The main goal is to connect and to share inspiring examples of what HTCE residents are doing in the Marketing domain.
In the third session of Marketing Maniacs we look forward again hearing interesting stories from the field.
The first topic will be covered by Mila Heeman of Teledyne DALSA. Teledyne DALSA is headquartered in Waterloo, Canada, part of Teledyne Technologies Inc. The Company is established in 1980 and is specialized in the design, manufacturing and marketing of digital imaging products and solutions in addition to providing semiconductor products and services. They operate in an extremely innovative market with fierce competition. Mila will talk about ‘Strategic marketing’ in the area of X-ray imaging for Healthcare applications. How to decide which products will go-to market and where?
Our second speaker Hein Vos will share experiences from Faulhaber, a German manufacturer of miniature servomotors. The tagline of the company is ‘We create motion’. Working in many different application areas, you may never be far away from a Faulhaber product. Hein Vos will talk about what drives him as a marketing & sales professional. A key question for Faulhaber Benelux is how to build a local marketing strategy based on corporate guidelines and materials.
The session is followed by a lunch in the Conference Center.
Marketing Maniacs, because stronger Marketing means stronger High Tech Companies
11.45 Walk in, auditorium Conference Center High Tech Campus
12.00 Elena Kazakova, Welcome
12.05 Hilde de Vocht, Marketing update High Tech Campus
12.10 Mark Euwe, Community update
12.15 Mila Heeman, Teledyne DALSA, 'Strategic Marketing at Teledyne DALSA'
12.30 Hein Vos, Faulhaber Benelux, ‘Building a local marketing strategy’
Mila Heeman is senior marketing manager and business development at Teledyne DALSA. She is a seasoned professional who has been working for more than 25 years in the global high tech industry. In her current role, she is responsible to understand the needs and demands in the X-Ray imaging markets, and to work together with R&D to define and design the right products & solutions for the customer.
Hein Vos is regional sales manager at Faulhaber Benelux based on the Hight Tech Campus since 2015. With almost 15 years dealing with Faulhaber, Hein has become a servomotor expert and understands the needs of his customers in the field of precisions machines, medical devices, microscopes and optical instruments. Hein is an electrical engineer from TU Eindhoven (back in 1991) and loves to interact with customers and to be involved in the high tech mechatronics business. Currently he explores the new digital and hybrid ways of doing business