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Business Event
High Tech Campus Eindhoven


Language: English
Date: 21 Mar 2022
Time: 16:00 - 18:30
Entry fee: Free


Conference Center HTCE + Workplace Vitality Hub

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In the High Tech Campus Back to Business series you will discover the latest business innovations, get inspiration and meet new people. In the new edition of Back to Business we are collaborating with the Workplace Vitality Hub.

During this interactive seminar, we examine the role of technology in stimulating and facilitating an active and vital office environment. We also discuss how you can bring more vitality into your office through for example 'weetings' (fusion of walking & meeting). And while we try that out in practice, you will discover more about the new innovation hub on Campus: The Workplace Vitality Hub. We will close the event there with drinks and networking. In short: you don't want to miss this.

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In the past decades our lives have changed more rapidly than ever. New technologies have played a major role, but have also had a negative impact on our vitality at work: our physical inactivity has increased and we still suffer from stress more often. However, these (digital) technologies can also be applied to enhance the vitality in our working life and environment in a smart, personalised manner.

To boost the vitality of working people in a positive way, partners Fontys, imec, TNO, TU/e, HTCE and Twice have founded the Workplace Vitality Hub. Home of the hub is High Tech Campus 85, a smart office in which the founding partners – together with business partners – combine their extensive knowledge and experience to create real, innovative and efficient solutions for a more vital working environment.

Back to Business: Designing for active office work 

Date: Monday 21 March
Time: 16.00 - 18.30 
Location: Conference Center (The Strip) and Workplace Vitality Hub at High Tech Campus (this event will not be streamed live)


15.30 Walk in, auditorium Conference Center High Tech Campus
16.00 Welcome by High Tech Campus and Workplace Vitality Hub
16.05 Keynote: Designing for active office work by Ida Damen

Ida Damen will present her dissertation research entitled ‘Designing for active office work’. She will discuss the role of technology in stimulating and facilitating an active and vital office environment. In addition, she will provide a new perspective on integrating physical activity into office work. In her work Ida focusses on design-oriented research with practical relevance.

Dr. Ida Damen holds a master’s degree in Management, Policy Analysis and Entrepreneurship in Health and Life sciences from VU University Amsterdam and a PhD degree in Industrial Design from Eindhoven University of Technology. Currently, Ida is employed as researcher and lecturer at the Fontys University of applied sciences. As a researcher she is affiliated with the Workplace Vitality Hub on the High Tech Campus. 

16.25 Keynote: Walk Your Meeting by Martine de Vaan

We will dive into how to bring more vitality into your office by conducting weetings. Weeting brings you outside for productive and energetic meetings. Weeting is a fusion of walking & meeting. Weeting works with guiding routes with landmarks along the way. You know exactly how long a route takes and where you can shorten it if necessary. Martine developed the weeting concept with seven basic types of meetings. This talk provides practical tips about holding meetings while walking. What types of meetings are suitable, what do you need to consider? What are the most important do's & don'ts? 

Martine de Vaan is founder of Weeting and author of Walk Your Meeting- the first book on walking meetings, currently available in dutch With the concept weeting. She wants to make walking meetings a normal part of the working day. Martine is innovation manager of the Dutch National Government Real Estate Agency (RVB). Martine has been proving for more than six years that healthier behavior is possible without making sacrifices, by walking 7 km per day by integrating walking into meetings, commuting, and coffee dates with friends and family. Martine studied environmental health in Wageningen and did the MBA public at Nyenrode. As part of a graduation research public private, she investigated what builders, architects, facility managers and employers can do to make this possible.

16.45 Introduction to the Workplace Vitality Hub by Sywert Brongersma and Marieke van Beurden

Dr. Ir. Sywert Brongersma obtained his Ph.D. at the Free University of Amsterdam. After a postdoc at the University of Western Ontario, he joined IMEC’s Advanced Silicon Processing division in 1998. As principal scientist he was active in both the Cu/Low-k integration and the Nanotechnology affiliation programs. In November 2006 he transferred to Holst Centre, a collaboration between imec and TNO, at the High Tech Campus in Eindhoven, to start an activity on chemical sensor development. Today, as Director Strategic Partnerships, he is responsible for regional and European collaborations, and together with local partners initiated the Workplace Vitality Hub.

Marieke van Beurden is Program Director Human Vitality & Technology at Eindhoven University of Technology (TU/e). She holds a master’s degree in Organizational Culture and Networks from the University of Utrecht and a master’s degree in Public Information Management from Erasmus University and Tias Nimbas Business School. With ambition and energy Marieke likes to realize strategic public-private partnerships and networks in the domain of vitality that create impact in society. Together with regional partners she initiated the Workplace Vitality Hub which she leads as manager since the start in 2021.

17.00 Let's ‘netwalk’ towards the Workplace Vitality Hub (HTC 85)
17.20 Drinks and networking at the Workplace Vitality Hub 
18.30 End 

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