The design process: from insight to product

Plenty of startups build something impressive that nobody ends up buying 👇

The gap usually opens in the stretch between idea and product, in the choices you make about what to build and what to leave out. During this session, Victor Donker (Usono) takes you through how he approached this in practice: how to start a design process, how to get from a first insight to an actual design decision, and how to work out what you should not build.